Choose a catchy and descriptive title. The title of your blog is one of the first things that readers will see and one of the factors that search engines use to determine what your blog is about. The title of your blog should let readers know right away what your blog is about. It should be easy to remember, not too long, and not too similar to another website's name.
Focus on your design. The first thing people notice when they visit your blog, is the way it looks. And although the old adage goes that one shouldn’t judge a book by its cover, the same isn’t always true for a blog. If you want people to stay on your blog, you’ve got to hook them with an eye-catching design; once they’re interested in the appearance, they’ll start reading to see what you’re all about.
Create a title/header that matches the theme and content of your blog. A clean, well designed header will tell readers a lot about your blog, and hopefully have them sticking around.
Keep your color scheme to a maximum of three hues. Too many colors can appear overwhelming, and distract readers from content. Choose at least one or two neutral colors, and one or two bright/bolder colors.
Create a small logo or image to represent your blog, if applicable. Having a ‘brand’ will make your blog memorable, and help others to recognize it when they see the logo around the internet.